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If writing sales copy doesn't come naturally to you then the idea of writing a set of emails is a chore that is never looked forward to. Unfortunately it is a task that cannot be shirked if you want to take advantage of your email list and use the auto-responder facility. It is a well known fact that most sales are never as a result of the initial visit to the product website. The main purpose of the landing page is to capture the email address of someone who has expressed an interest in the product. The main job of the auto-responder emails to pursuade the visitor to place an order.

But what do you put into these emails? You could just write about what you had for dinner, or some other factual topic of interest. This type of email can be important when building trust with your readers, but unfortunately they don't make any money.

Without any doubt, you need to be able to write professional emails that that will bring in the orders. This is easy to say but really difficult to do well. You could, of course, outsource this task. Alternatively, you could save the money that the outsourcing costs and spend it on something else instead! Good sales copy is very expensive!

So how do you go about writing killer emails for your auto-responder, yourself?

Well there is a well proven three email approach that works in almost every case. The technique is simple and the skill lies in getting the content right. It is important to understand the overall approach that the auto-responder emails must conform to.

Email 1. This first email is all about building a relationship . This is a first contact email, one which states very clearly what the product features and benefits are. It will set the foundation and describes the product in some detail and identifies why the reader will not be able to live without the product.

Email 2. The second email is the most significant. The first email described the product. so this email is about removing any issues or problems that the reader may have about the product. The easiest way to achieve this is in the form of a question and answer session. You ask the question on behalf of the reader and then provide an answer that removes any doubts.

Email 3. This is obviously the killer email that secures the sale. From the previous two emails you have built up a rapport , built the product familiarity and removed any barriers to purchase. So now it is time to ask for a purchase. The proven approach is to produce a list of killer bullet points that describe the product and then to provide a click-through to the product purchase.

In order to conduct an effective auto-responder campaign it is essential to thoroughly know your product. Before you start any of the emails, write out a list of key bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. It is always the benefits that will sell the product. It is important to place yourself in the position of the purchaser who has got to be able to see what benefits the product will bring to their lives.

The bigger the benefits, the greater the likelihood of a sale.

The ability to construct emails for your auto-responder is a good skill to learn as it will dramatically impact on your bottom line. Writing good copy is basically about attention to detail and practise and as long as you follow the basic principles you will be able to write successful and effective copy.

If you want some automated help, then there are packages available of pre-written emails aimed at specific Clickbank products. These sales letters are professionally written and their cost is reduced by being shared amongst a number of users. Because of their value these packages are restricted in availability in order to protect their effectiveness in the product market place. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the money to arrive.

Roger Titley manages a successful internet marketing business about Cash Creator emails. Visit the web site http://www.crazycashcreator.com to find killer email content for your auto-responder. If you want to learn how to make real money from the internet then visit http://www.themillionaireaffiliate.com