Joseph Calata: A Young Businessman
The individual who is responsible for bringing technology and research to agriculture and the farming community is Joseph Calata. The young very chairman and CEO of Calata Corporation, a family business in Bulacan, has built an empire for himself and his family at the young age of thirty. The company rang in revenue of P1.8 billion last 2009 and 2010.
Young Calata took part in the family business back in 2001 where he introduced technology to the system. He was able to manage and computerize operations, as well as tighten their credit and collections. This in turn created a better type of networking with agricultural suppliers and farmers. A few years later, he started reaping in the cash after taking over the family business.
It is said that Joseph Calata, the city slicker, has no problem getting his polished leather shoes dirty just to check up on farmers in the fields. He seemingly effortlessly makes his sales in agrochemicals, fertilizers and other products which are used in farming. Beyond this, he would like to go bigger and aim for nationwide sales. This feat does not seem very far for the individual who is very determined.
It is no surprise that the young businessman turned a mom-and-pop business in to the largest distributor of agriculture products in the nation. Making the operations of the company automated was a very smart move. He learned that by utilizing the technology around him, he could gain more sales and better organize the company.
By developing a sales and marketing program that was better equipped for this fast-paced world, Joseph Calata was able to keep up with the times. His technology based way of running things put the business ahead. Through this, in creating a system which is more efficient, the company is now able to expand and employ more staff, growing the country's economic productivity. This type of move is what had made Calata Corp grow in terms of business.
Calata Corporation is now a business which proudly employs over 200 people. This opens up to a lot of people, giving individuals more opportunities for employment, and helping farmers across the nation. The young businessman now takes part in other investments which are outside agriculture, yet he still has his game in his roots.
The agriculture products distribution company, Calata Corporation was once a mom-and-pop run business before the young business tycoon, Joseph Calata, took over. He started out as a clerk in 2001 when he began automating the system of operating within the company and from there it was history. This smart move made the small business in to the largest distributor of agriculture products in the nation today. The company is still vastly growing and reaping in the revenue, thanks to young Jos.
Published July 11th, 2011
Filed in Business