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The Range Rover has become very popular across the globe because of its over the edge performance and quality interior design, making it one of the most famous luxury cars ever invented. Since then, Range rover specialists, dealers, and authorized car accessories centers sprout the market, tending to the needs of the growing population of Range Rover owners.

Marketing strategies in the form of blogs, websites, flock the world wide web and even other forms of media because of the popularity of Range Rovers. Another example of effective publicity are magazines such as Rover's Magazine and Land Rover Lifestyle Magazine, both having an E-zine version or an online version uploaded in the internet, which lists Range Rover specialists, features and car modification centers.

Who would have thought that the Range Rovers, a British-manufactured luxury sports utility vehicle (SUV) and four-wheel drive at first did not turn out to be a big hit in the United States when it was introduced in 1987? But when the Range Rover 4.0/4.6 and New Range Rover MKIII were released in the market, it gained support from the people of the United States. Along with the growing popularity of the Rover is the demand for auto part dealers like Startronics, a Kahn Design authorized Rover specialist and accessories customizer.

Rover parts dealers, accessories shop sprout the market after the popularity of Range Rovers stretched in the United States and other parts of the world. The auto shop is an example of a Kahn authorized Rover parts dealer which offers services such as interior and exterior body styling, aerodynamic body kits, in-car entertainment (television, speakers) and vehicle safety and security devices. They cater to vehicles such as the Audi, Range Rover, Aston Martin, Ferrari, Mercedes, Porsche, Bentley, and Rolls Royce.

Another car modification provider also made a name in the industry of re-modelling and innovating Range Rovers. The Overfinch, also a British company based in Leeds, England, specializes in modifying Range Rovers. It offers modification services to both the exterior and interior (mechanical) parts of a Range Rover. It has become popular for modifying Range Rover grilles, side air vents, black badges, quad pipes, and wheels. Three models have been released at present, the Overfinch Vogue GT, Overfinch SuperSport, Overfinch Holland & Holland. They branched out to the US, the Overfinch USA. Priding itself being an authorized Overfinch center and dealer, Startronics offers its service to the United States, particularly in Sta. Monica and Los Angeles, California.

But the rise of these Range Rover specialists and the market boost of luxury cars because of large sales of Range Rover also had its share of controversies. Critics claimed that Range Rovers and other luxury cars emit substance which causes pollution in the air. This caused a temporary banning of Range Rover production in 2005. However, this incident did not become a threat to the popularity of Rovers , as it continued to produce world-class models.